Why Yesterday’s Basic Influencer Marketing Isn’t Good Enough Anymore
When influencer marketing first got started, it was simple: Send a free product to an influencer, ask them to make a post about your company, and wait for sales. Modern influencer marketing is different. To succeed, you need:
Adopt A Campaign Approach.
Expecting an influencer to strike gold on their first post is increasingly unrealistic. Instead, it is better to plan for a campaign – a series of posts with different ideas – to achieve success.
Keep Testing New Ideas.
Consumer preferences and fashions are constantly changing. Therefore, it is crucial to keep an open mind with your influencer marketing campaigns. If an influencer suggests something you’ve never tried before, let them try it! This testing principle also extends to the media you use to experiment with photos, videos, text posts, and other formats.
Track Your Campaign Results Systematically.
Keeping track of a single influencer campaign is easy – you can probably manage that through email and a spreadsheet. Managing 50 or 1000 influencers requires a different approach. Use Refersion’s tracking features to instantly generate reports on all of your campaigns. This data can give you insight on which influencer campaigns should be expanded and which should be cut back.
Retain Your Influencers With Reliable Payments.
Influencers put a lot of time and effort into their campaigns. To keep those influencers promoting your products, it is important to pay them correctly and on time. Refersion makes it easy to approve conversions and issue payments to your influencers. Offering reliable payments is one of the best ways to keep influencers focused on your brand in the long term.